The Ministry of AYUSH is also committed to recognize the AYUSH industry globally. Recently launched NAMASTE-PORTAL is a solution for morbidity data for AYUSH related services. Ministry is using this platform to get AYUSH related terminology in International Classical Diseases (ICD)-11 with World Health Organization (WHO).
AYUSH is the acronym of the medical systems that are being practiced in India such as Ayurveda, Yoga & Naturopathy, Unani, Siddha and Homoeopathy. India has long history and culture running over 5000 years of using traditional medicines for health care and developing them with modern scientific outlook. The AYUSH systems of medicines viz. Ayurveda, Yoga & Naturopathy, Unani, Siddha, Sowa- Rigpa and Homoeopathy are comprehensive scientific systems of medicine which are practiced in India.
Over the years, Indian wellness industry has emerged out of a restricted notion of physical fitness and beauty to a holistic goal of physical, mental and emotional wellness. Today the major segments of wellness industry include beauty, nutrition, physical fitness, and alternative streams of therapy and rejuvenation.
The estimated market size of the global beauty and wellness industry was around $1.4 trillion (in 2017) with a CAGR of 15% over the last five years. India figures in the five top beauty and wellness markets of the world and has the potential to even become the top 'Wellness' destination for the global travellers.